Antec a.m.p series announced
Published
Berlin, Germany – November 13, 2012 – Antec, Inc. the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets, today debuted their new complete line of mobile accessory products while at the same time announcing the foundation of Antec Mobile Products (a.m.p) – a wholly-owned subsidiary created to manage this new product line.
a.m.p represents an entirely innovative approach to technology. Colloquially referred to as "Fashion Technology", Antec is seeking to reach out the younger iGeneration by providing attractive products that complete their mobile lifestyles. Yet, by placing an emphasis on mobility, sharing and freedom, Antec seeks to engage a wider audience that includes travelers, business commuters and casual users.
The a.m.p product line includes two families: a range of mobile audio devices and a series of portable power banks and battery chargers.
Mobile Audio
The a.m.p mobile audio accessories offer new capabilities to mobile users. With a focus on mobility, sharing and community, these products maximize the potential of Bluetooth™ technology to provide users the opportunity to experience their music in new ways.
"Quite simply, we just wanted to provide products that make lives more enjoyable."
When asked about the significance of Antec's new venture into the mobile device market, Frank Lee, Director of a.m.p, said "We see many of our competitors expanding their product portfolio into already crowded spaces. What seems most logical is moving into computer peripherals and accessories to compliment the current product line. However, Antec wanted to take a new direction and take the approach of improving the lives of our current customer segment in new ways. As technology takes on an increasingly greater role in our lives, the relationship between user and device is changing. With the advancements in wireless technology and a shift in how people access media, we felt there was a space where we could offer products that would complete our current and future customers' mobile lifestyles. Quite simply, we just wanted to provide products that make lives more enjoyable. This is the market where Antec believes it can make the most significant impact while helping us continue our long and established belief in offering only the best products to our customers."
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